Strategy
Since Mimp’s conception in 2015, the platform has grown and evolved tremendously, and has become a familiar name within the local creative scene, with an important goal: to ignite meaningful conversations through the power of creative imagery, inspiring interviews, and personal essays. With the last issue being released in 2018, the goal going into this issue was to establish a more cohesive and elevated editorial system for Mimp. As an independent publication, Mimp heavily relies on its social media presence in order to promote issues, events, and contributes. This issue encourages the reader to dive deeper within themselves , to become fascinated by the shifting waves of your own disposition, and to reflect on the different phases they experience and how they move through them.

Experience
I’ve had the pleasure of knowing Andreya, the founder, since high school when she established Mimp, so it’s been so great to see it grow over the years, and to now be a part of it in a significant way. This entire issue was designed virtually, due to the pandemic. It was a unique experience to work on a project of this magnitude in this environment, as at the time, I was still very much adapting to remote work. When designing, we had the creative freedom to experiment with fold-outs and inserts, in order to create a more immersive and engaging experience for the reader. Being able to work with the two other designers was such a fulfilling experience. We all have very similar design styles and approach design in the same way, so we were able to collaborate well together and bounce ideas off of each other.

Outcome
Having the opportunity to be a part of this project brought me a lot of joy and purpose during a time where I felt the least creative. Being able to collaborate with like-minded individuals who constantly encouraged me, respected each other’s creativity and pushed each other to put forth our best work was such special experience for me. The Mimp team held a pop-up for the launch, and it was such a surreal experience to see the magazine being enjoyed by others. You’re able to still purchase a physical or digital issue online if interested!

Credits
Editor-In-Chief: Andreya Klobucar
Managing Editor: Taija Shonée Chung
Creative Director: Monica Thi
Art Director: Samantha Hansel
Design Editors: Olivia Montagnese & Yasmin Momeni
Contributors: Alyssa Bertram, Amanda Schroeder, Andreya Klobucar, Ann Villegas, Chris Calderon, Emma Leigh Castleberry, Furqan Mohamed, Halle Hirota, Holly Chang, Jessica Nguyen, Karishma Pranjivan, Kristina Dittmar, Lana Beiruti, Mailey Horner, Mark Santos, Nelson Huang, Noor Gatih, Sara Fleiszig, Sarah Bauman, Sevan Ichkhanian, Tahreem Alvi, Taija Shonée Chung, Tara Hejazi, Tiana Dueck, Victoria Mbabazi, Vivian Han-Tat, Ysabel Sarinas
Event Photographers: Mikie Jae & Johan Kim

Specs
Soft cover
200 pages
9.25” x 12”
Matte and glossy internal pages
Printed in Toronto