Guided by science and grounded in healing, Rainbo has an extensive product line, and hopes to optimize the mind, body and spirit through fungi. I began working with Tonya Papanikolov, the founder of Rainbo, in 2022 to make content edits to existing product labels. During that time, Rainbo was undergoing a brand refresh and required a new batch of labels for the US, Canada, and UK markets. This included executing eight segments of labels for their product line: Alcohol-free tinctures (100ml and 30ml labels for Canada and US), and Alcohol tinctures (100ml and 30ml labels for Canada and US).

Given the iterative nature of the product packaging, I meticulously ensured that the design and prototyping of each segment of labels met the appropriate government regulations. This process was an exciting challenge that I was eager to take on.

Credits
Branding: Design of Brand (Dani Hall and Sarah Dobson)
Creative Direction: Design of Brand
Video: Design of Brand
Original Packaging Design: Design of Brand
2022 and 2023 Packaging Design & Production: Olivia Montagnese
Photography: Michael Kazimierczuk and Plainsight