Strategy
IBM’s rich history was the main source of inspiration for the creation of this typeface, as they desired to seek a more unique and distinct voice and brand presence. The theme of man and machine is very prevalent throughout IBM’s history, and is heavily reflected through the letterforms — soft, humanistic elements are often mixed with the more rigid and machine-like aspects.

Experience
It was interesting to learn about the history of the company, past design decisions, and consequently, the purpose for this new typeface. Choosing to use the monospace family was challenging to typeset, yet it possessed very unique and distinct features that I wanted to capture and highlight.

All photography and copy was sourced from IBM Plex and IBM Archives.

Specs
26 pages / 6.75” x 9.5”